This team is responsible for our above-the-line communications. Applying the insights from our analytical teams, they ensure we’re communicating with our customers in a clear, compelling way – whether it’s a TV ad or online banner.
As guardians of the brand, they also ensure every communication is consistent and reflects what Homebase is about.
Homebase is one of the busiest brands in retail. Every year, millions of customers come to our stores and visit us online. It’s down to our various marketing teams to engage and inspire them.
Unlike other retailers, we don’t rely on flash sales. Instead we prefer to build brand loyalty and long-term engagement. So whether you’re creating a campaign, promotion or point-of-sale display, you’ll always have a bigger goal in mind.
This team analyses data from a range of sources and turns it into actionable insights for the wider business. By doing this, they help us better understand the thing that matters most: the customer.
Experts in their field, they play an incredibly influential role. Not least because of the leading-edge tools they have at their fingertips. Tools like Unica, the marketing software that can deliver personalised customer experiences across multiple channels. From promotions to advertising, they’re involved in the planning, execution and evaluation of all our big campaigns. It’s work that has a real impact on our bottom line.